Here's the situation.

This is the last time I'm ever going to be offering the Boot Camp at this price as a one-time offer. 

My long term goal is to help ambitious data analysts and practitioners quickly move to the top field to get paid what they are worth.

Glassdoor currently reports that the average salary of a data analyst is only $62,453.

And many people get paid well below the average because the elite few at the top will skew the numbers.

Caitlin McCluskey

Digital Analytics Consultant

A Comprehensive Blueprint for Presenting Analytics and Marketing Data in PowerPoint 

"Thanks to Lea's course, I’ve been able to improve my client retention and drive significant positive change in my clients’ campaigns which has helped them grow at a faster pace. 

Overall I highly recommend the web class to anyone looking to product reports more efficiently, but more importantly produce reports that inspire action from the business you are working with." 

- John R., Digital Marketing Consultant 

"We've gone from presenting unstructured data dumps to sharing effective data stories with both internal and external stakeholders. I was immediately able to apply a lot of what I'd learned to a client QBR with great feedback not just from the client, but the entire team. Also, the PICA Protocol was put to solid use by the entire team right away!" 

- Davis B., Digital Marketing Services Manager 

Frequently Asked Questions 

When does the course start and finish? 

The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. 

How long do I have access to the course? 

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. 

What if I am unhappy with the course? 

I would never want you to be unhappy! If you are unsatisfied with your investment, contact me in the first 30 days and I will give you a full refund. 

How much more is in the course vs. what you already put out on your blog? 

If the blog is a book, the class is an encyclopedia. A handful of the core concepts I've discussed on my blog are in my course. However, the class goes into MUCH more detail, with use cases, examples, and checklists that you’ll use again and again to present information effectively. It also delivers all of the information in the SPECIFIC ORDER that gets you from presenting zero to hero. There is exclusive content in this course that you will not find ANYWHERE else. 

Will this work for someone who is not in the "digital marketing" industry? 

Absolutely. Even though I speak to digital marketing because I’m intimately familiar with the industry’s unique challenges, I’ve taught these methods to executive assistants, construction industry analysts, and even military engineers! All of the strategies taught are built on universal data storytelling principles. 

What if I'm literally starting from step 0? No prior design experience. No data viz background... 

Perfect! The entire first module is how to start from scratch on your data presentation planning process. It is specifically crafted to take a COMPLETE NEWBIE and show you the exact steps you need to go from presentation zero to hero. 

I’m in, but my boss isn’t. How do I convince them to let me sign up? 

Great question! I’ve created a handy “How To Convince Your Boss” letter template that you can use to make your case. Visit LeaPica.com/BossLetter and save a fresh copy for you to tailor to your voice and needs. 

Should I take this course if I don't use PowerPoint to present information? 

Absolutely! Although the productivity tips are geared towards PowerPoint, the teachings in the course will apply to ANY presentation tool you use that has a linear format! Whether you use Keynote, Google Slides, or other online tools, you'll be able to put these techniques into practice right away. 

Is this a dashboard course? 

No. This course is geared towards presenting data in a live meeting or webinar format using a digital presentation tool such as PowerPoint, Keynote, or Google Slides. You can apply the data visualization techniques to dashboards, but they are a completely different format for delivering information and therefore requires a different storytelling approach. 

What if I’m not presenting data, but other informational content like training or education? 

Great! The presentation planning, brainstorming, and slide design modules are perfect for any content you wish to present. 

© Lea Pica Productions LLC, 2023

If you're reading this right now, then I’ll guess why you're here:

Data and information is a key part of your job.

You either crunch data for a living or work with people who crunch data and feed it to you.

And, on a regular basis, you’re mandated to show up in a live or virtual conference room to present your crunched data to a bunch of important-looking people called "stakeholders".

Not only do you have to stand there and present your data, you have to also make them care about your data, recognize your hard work, and get them to take action.

You may love presenting your work and findings. And if that’s you and you're serious about your craft, you may be looking to find that missing piece that makes everyone feel those “A-ha!" moments rather than the typical “huh?” confusion...

But most likely, you're probably one of the many that loathe it, wishing you could be a chameleon and blend into your cubicle background every time your boss asks you to present at next months’ quarterly business review.

You dream of being showered with appreciation, insightful questions, and action. But instead, people look more confused leaving the conference room than when they came in.

I know, because I’ve been in this exact position.

And at the end of the day, you’re not really sure what all that hard work has amounted to. You know how valuable your contribution and your insights are. You know the value your agency team has contributed to your clients’ successes. 

I’m guessing you’re here because you’re ready and able to join the A-Team; the elite special forces that are brought in at the start of every project and asked for your input. An invaluable asset that bosses, teams, and even companies would fight over.

If you want to quickly rise to the top of your paygrade and become recognized as nothing less than “vital” to your organization, then you need to read every word of this page, because it could change everything for you…

You’re ready to become part of the “A-Team”

Forget about worrying how your next presentation will go. No more seeing your stakeholders confused by the numbers and charts in your slide deck.​

Because once you know the secrets to powerful Data Storytelling, you’ll become your company’s “secret weapon” that they would never think twice about letting go and will happily pay you what you’re worth.​

That’s because I’m going to teach you how to become a story-driven data analyst that knows how to present data in a meaningful way that actually generates more “a-ha” moments from your  stakeholders.

If you’re one of the few that are serious about hitting the top of your paygrade, and want to “Swipe and Deploy” the same strategies I used to present data in an easy to understand way...I’m excited to open the doors to a once in a lifetime opportunity.

Welcome to the Data Presentation + Storytelling Boot Camp

In this comprehensive bootcamp, I will teach you everything you need to know about how to create, design, and deliver in-person and virtual data presentations that engages your audiences, gets them to understand your insights, be inspired to take action on your recommendations, and keep you on the company's A-Team. 

Here are the course curriculum modules and learning objectives:

PHASE I: CONCEPTUALIZE your data analysis into a real story

In this phase, you’ll learn how to cut through the overwhelm of too much data to find the data points that matter and get them noticed and acted upon:

• Find the right insights in your data to present based on your stakeholder's needs
• Speak your stakeholders' language based on their savvy and business expertise
• Brainstorm and plan a persuasive, easy-to-understand data narrative 
• Leverage cinematic storytelling techniques to hold your audience’s rapt attention
• Position your recommendations for action

In this phase, you’ll learn how to quickly create simple, stunning, and emotionally powerful slides without needing a professional design degree.

• Quickly design beautiful and stunning slides that communicate your story clearly
• Learn simple and intentional design best practices
• Proper slide layout and alignment
• Pairing fonts and color emphasis
• Harness the power of real imagery and the best sources
• Animate visual builds to walk your audience through your story
• Master the Slide Master to save hours of formatting

PHASE II: VISUALIZE your content into simple, stunning slides

PHASE III: VISUALIZE your data into easy-to-understand charts

In this phase, you’ll learn exactly how to go from raw numbers to a simple, clear story that's not only interesting but easy to understand.

• Choose the most effective chart for your data scenario
• Overlay narrative arc onto each of your insights
• Create and design graphs and charts that are simple and easy to comprehend
• Learn best practices for the most commonly used and recommended graphs
• Avoid the most common visualization violations
• Time-saving chart formatting tricks

PHASE IV: DELIVER like a professional TED speaker

In this final phase, you’ll be armed with pro public speaking, nerve management, technical logistics, and communication skills not offered in any other course designed for analytics or digital marketing presentations:

• Set up your meeting invitation for a successful attendance
• Deliver your presentation with confidence and navigate challenging conversations
• Improve your speaking skills with professional practice techniques
• Master your technical logistics and present seamlessly from remote locations
• Create a “home office fortress” to prevent home-based interruptions
• Leverage senior advocacy to support you throughout the communication process
• Efficiently craft presentation handouts and leave-behinds that make the most of the live and offline experience

And of course, how to reprogram the belief systems that can steer practitioners in the wrong direction!

How long will this take?

This course series is designed with the unique talents and challenges of:

• Data analytics practitioners and data scientists
• Digital analytics, marketers, and leaders
• Practitioners at large corporate brands
• Practitioners at agencies and agency owners
• Solo and freelance consultants
• Basically, any professional who presents data, ideas, processes, etc, in a live or virtual environment another living, breathing person.

What kind of data you're presenting doesn't matter, but the working examples are geared toward analytics, marketing, and test optimization scenarios. 

At this point, you might be asking...

My goal with this program was to distill my 15+ years in the industry down to 4 simple modules filled with exercises and “swipeable” resources that you can find and deploy for your next presentation immediately.

Within the course, there are 4 short modules. If you spend 3-5 hours a week, each module will take you about a week to learn and apply concepts.

However, students have gone through even faster if they decide to binge watch the entire program and immediately apply the concepts for an upcoming presentation.

My goal with this program is for you to wake up one month from now for your next presentation, and absolutely knock it out of the park.

There is no better feeling then seeing people turn their phones off while they are listening intently to every word you say.

Within just 4 short weeks or less, you can walk out of this with a certification under your belt while you’re primed and ready to own presentations for the rest of your life..

And the best part?

You’re going to get your work done EVEN faster!

Because you will simply follow the same step by step process you will learn in the program without having to feel like you’re starting from scratch every time.

If you don’t know me well yet, you’re probably trying to figure out...

​

Why listen to me?

I’ve been transforming walls of data into influential and memorable data stories to stakeholder and conference audiences for over 17 years.

My name is Lea Pica, and I am a digital analyst turned Data Storytelling Advocate. I’m the host of the industry-lauded Present Beyond Measure Show Podcast, garnering a place on 15 industry “Best Of” lists and over 150,000 downloads. 

I’ve delivered over 300 corporate and conference presentations and spoken to over 16,000 audience members, and am the author of Amazon category bestseller Present Beyond Measure. So, this ain't my first rodeo.

Lea Pica

The practitioners I’ve trained have gone from almost quitting their jobs to becoming board members of industry associations, extending client contracts, reducing client churn, and carving a path toward professional speaking.

Learning to present data effectively not only changed my career, but it changed my entire life. 

I spent over ten years as a digital analyst and marketer, and struggled with presenting my insights in a way that didn't put my stakeholders to sleep. 

Then one day in 2010, I decided to take matters (and my destiny) into my own hands..

I was tired of watching my hard work fly into the "data black hole." I went on a journey of discovery of how the brain is wired to consume information and how humans are galvanized into action. I pored through hundreds of blog posts, podcasts on aspirational and abstract ideas around data storytelling, but worked to create a toolbelt that was more practical and efficient. 

When I began to use my data presentation toolbelt, that's when the magic started to happen. 

I survived two layoffs and several reorganizations, got promoted, increased our platform budgets, got budget for more headcount, and then created a lucrative professional speaking career! (pretty much in that order) 

When I started speaking about data storytelling at digital conferences around the world, I realized that the toolbox I'd curated could fill a huge knowledge gap in our industry. 

Most of us don't get the training we need for presenting the data that comes out of the platforms. 

Effective data communication can be learned the long and hard way, or the Pica way. Let me save you years of frustration and self-driven research with this comprehensive deep dive into the art and (neuro)science of data presentation. 

I promise this isn’t to show off; I just want you to know that I’ve got you covered.

How did I get here?

But don't just take my word for it...

Here's what Davis had to say after he enrolled:

And here's what Caitlin said after going through the whole program:

Enroll today for the deal of a lifetime...

Who is this course for?

What this course will NOT teach you

• You won’t learn an easy shortcut to data presentation stardom. While I do offer a process that maximizes efficiency and minimizes effort, it will take practice and commitment to integrate these new skills into your toolbelt. This book isn’t for the casual enthusiast; it’s for practitioners ready to make big moves now.
• You aren’t going to learn about building dashboards. The data visualization techniques you’ll learn can certainly improve them, but dashboards are a fundamentally different vehicle for communicating data. 
• You aren’t going to learn how to code extremely complex data sets in R, Python, or programmatic languages (but you will learn to tell more effective stories with charts created in any platform). 
• You won’t learn how to keep that annoying guy from IT from showing up at your meetings (but you will learn how to effectively manage him).
• You won’t learn how to get paid speaking engagements or TED Talks (but you will develop the skills to speak at that level)
• I realize you may not have expected all that, but it’s vitally important for me to set your expectations for this course up front. 

However, when you start to reach the upper echelons of senior management, that number increases dramatically to ranges of $100k - $150k+!​

I realized that having an online program like this can help although the big thing that people need to succeed is a community.

Which is why I will be turning this program into a paid online community where ambitious data analysts & marketing professionals can come together to connect, learn and share from each other and grow. 

My goal for any data analyst is for them to not only get the respect and reward rewards for their hard work, but you also teach them how to quickly move to the top of their pay grade. 

So, what I will be doing is over the next several months is converting this course into a paid membership community. 

I’m planning on setting up a private group (potentially on Slack but not decided yet) to:

• Answer your questions directly about data storytelling.
• Have 1-2 monthly Q&A calls to chat about topics ranging from career growth, freelancing opportunities, to becoming a better data practitioner 
• Add bonus trainings and additional resources that will be added over time.
• Guest speakers and trainers to improve or teach you complimentary skills.​

​

Now, I can't guarantee exactly what this membership will look like but this is what my inital plan is and it will probably change based on feedback.

​

Right now, I have no idea what I'm going to charge for this, but I'm assuming that it will range between $75 to $100 per month. ​

But if you decide to join the Boot Camp today, you will have LIFETIME access to the new membership site!​

To join the Boot Camp today and get lifetime access to the membership community is just $497*. 

But what I’ve also done is given you the option to split the payment of your membership in 6 monthly payments of $99.

For the price of two meals a month, you can level up your career and become part of the A-List data analyst who get paid more and work efficiently.​

* ENTERPRISE AND GROUP PRICING AVAILABLE UPON REQUEST. Note that one-time investments and pricing plans are SINGLE SEATS. 

And to show you how confident I am that you’re going to love the Boot Camp, I’m going to give you a:

30-Day Money-Back Guarantee (no questions asked!)

Here’s what I expect you can accomplish in the next 30 days if you join and spend a few hours a week working through the material:

• Learn the entire data storytelling framework I use and have taught to hundreds of data analysts 
• Prepare and nail your next one (or three) presentations following the frameworks I provide
• (Bonus) get the entire program potentially paid for by your employer - see below for details

So, if you join today and find that you're not a captivating data storyteller after 30 days, I’ll happily refund your money.

Disclaimer: All information cited in this page is based off of my own personal findings or research from Glassdoor. Please understand that my results are not typical and used purely for example purposes only. Your results will vary based on many factors. 

Are you convinced, but your boss isn't?

I totally get it. It can be challenging to advocate for the training you know you need.

That's why I’ve created a handy “How To Convince Your Boss” letter template that you can use to make your case.   

Click here to download and save a fresh copy for you to customize.  

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Presenting data effectively was never supposed to be this freaking hard!